One
major thing that network marketers run into is the
Attrition factor. This is basically the drop out
rate. Attrition
is the number of people who eventually quit your
downline and the company itself. Attrition
can happen for many different reasons. Anything
from: the network marketing company not paying enough,
to the downline member finding a better opportunity,
or they find a day job, or they get bored or tired
of it and give up, or maybe they get hit by a bus.
The attrition
factor could happen for a million different reasons
that a downline member who joined, then eventually
quits. And it happens a whole lot.
The
main reason for this attrition is that the
financial outlay to join an MLM is only around 200
dollars. So if someone quits then it's not a massive
loss. And it's easier to justify quitting when there's
only 200 dollars on the line (as a loss). Where
as many other things any person wouldn't walk away
from so easy. Such as a house purchase, a franchise
purchase, or a university education. All of these
ranging into the hundreds of thousands of dollars,
keeps people from just giving up on them so easily.
But when it comes to network marketing the opposite
is true. Attrition is very high and very rampant.
Here's
a few different ways to Stop Attrition in Your Network
Marketing:
1. How to STOP Attrition in Network Marketing
2. If you are in network marketing or interested
in joining a network marketing company you may have
heard that the failure rate is high.
3. In fact, the percentage of people who quit network
marketing is between 90 to 97% percent. Ouch!
4. Why is this and how do you reduce the number
of people who quit?
5. The best thing to do as a network marketing is
become a brand yourself, not a person who just slaps
your companys name everywhere.
6. No one wants to join a skin cream. They want
to join someone like YOU, who they know, trust and
like.
7. You might think: Its hard to gain trust
and rapport on the internet and I say it takes time,
but you can become trustworthy by being a constant
presence online.
8. Someone who provides valuable content, not just
spamming links.
9. Once you become a trustworthy presence online,
people will remember you and when the time is right
will ask to join you in your business. This is the
essence of Attraction Marketing.
10. This is way better than chasing friends and
family around and burning bridges.
11. Becoming an online presence takes time, but
you can build your business ten times faster than
chasing people around once you establish your brand,
meaning YOU.
12. As soon as you become an Authority online, and
people begin to notice you, this is the time to
set realistic expectations about network marketing
and direct selling.
13. This is where you can spot the desperation of
amateurs all over social media, saying things like
Turn $7 into $10,000 in one week! or
100% commissions. Make $3000 an hour doing
nothing!
14. These are blatant lies and if anything offers
you 100% commissions its an illegal Ponzi
Scheme. Legit network marketing companies exchange
products for money and 100% commissions is impossible
with a product.
15. So, instead of spamming blatant lies, talk about
how you would like to help others get more time
or money in their life, or talk about techniques
you used to build your business. Give people your
secrets and they will love you.
16. Once you get new distributors on your team you
want to give them a simple, duplicatable quick-start
or fast-track guide outlining the key steps in building
a network marketing biz.
17. You will also interview the prospect before
or after they upgrade and find out what their needs
are. This is where you truly listen to them, like
a consultant.
18. Some people wont share the same enthusiasm
as you, or they just want to try the product.
19. Not everyone is going to make you rich. Some
people will quit on you as well, this is normal.
Keep recruiting until you find the leaders.
20. Once you find out their needs and they want
to build a business like yourself you will want
to have a marketing system in place that they can
use and share with their future team.
21. A marketing system is where you get your LEADS
from and there are paid versions and free versions.
This marketing system should be easy to implement
and have a good conversion rate.
22. The more you become an authority online, the
less you will have to spend on LEADS. Some leads
are very expensive and will deplete the resources
of your team quickly and they will quit. Find easier
and more inexpensive lead sources first.
23. During the first month you want to work closely
with your new distributor, but not suffocate them
with a hundred ways of prospecting, recruiting and
other useless details.
24. Guide them instead of push them and give the
new distributor room to grow at their own pace.
25. The most important thing you can do for your
new distributor is to get them paid as soon as possible.
This means helping them recruit at least their first
three reps.
26. The magic number to reach within six months
to a year in network marketing is $300 a month,
but as long as they are earning enough to pay completely
for their product then thats a great start.
27. $300 a month within 6 months to a year gives
the new distributor a realistic goal. This also
tells the new distributor that network marketing
is not a get-rich-quick scheme.
28. Most new distributors dont realize the
power that network marketing has to leverage your
income potential and make enough money to live out
their dreams.
29. Ease the new distributor into these concepts
by referring them to top rated ebooks on network
marketing and other training material.
30. Attrition or quitting is normal in any business.
Dont take this personally. It happens to everyone
in network marketing and in business in general.
31. Attrition actually works in your favor. It sifts
out the people who dont want to work for it
or succeed. Its like panning for gold. You
discard a lot of mud and sand to find a few nuggets
of gold.
32. Get some automated recruiting strategies in
place to offset the amount of attrition
that might occur.
Anyway,
so again if you work smart you'll likely stand a
far better chance of success with your mlm business.
So why not turn on some various forms of: automation
that will begin working for you 24/7/365 even while
your sleeping.... such our automated recruiting
system here: http://www.mlmrc.com
Good
luck!
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