Think about the times you’ve recently talked with friends, co-workers and family members. Did notice the other person lose concentration during the conversation? Did he or she then say something that seemed like it came from left field. Your confused for a moment, then you realize that what the person said connected to something you said much earlier in the conversation.

Or maybe you’ve been on the other side of the situation. As someone says something to you, it reminds you of something else. You immediately start thinking of a way to tell the other person about it in a way that applies to the conversation. Unfortunately, while you’re getting your response in order, you can’t pay attention to what the other person is saying.

This cheapens the discussion and treats the other person with disrespect even if they don’t realize it.

In network marketing, the situation is often even worse. Distributors of mlm companies who try to recruit anyone who breathes are constantly focused on finding a way to work their “business opportunity” into the discussion. The other person can say most anything that instantly turns them into a prospect.

Aggressive network marketers are looking for any excuse to turn their “cold market” into a “warm market.” They get pushy and before you know it, they’re spouting off with everything they know about compensation plans, duplication, genealogy, lead generation, replicated websites, products and everything else.

Objections immediately pop into the prospect’s brain. He or she might think about scams or pyramid schemes. You’ll come across as some heavy hitter or guru who only see them as a way to line their pockets. In short, they’re not a prospect for long. People are not stupid, and anyone who's read John Milton Fogg, author of “The World’s Greatest Networker”, knows that it's often a terrible MLM sales pitch to come across in this fashion.

The better strategy is to focus on the other person and to truly listen to what they say. Understand that what they’re saying is important to them, and they believe that it should be important to you, too.

They don’t want to hear your presentation about residual income or anything else until you’ve shown that you’re a leader who cares.

You show them by listening on a deep level. You ask questions rather than offering advice.

How do you know what question to ask? You listen to them.

Get to the heart of the other person’s dreams. Find out their true desires. Find out where their passions are and talk about those.

Then, and only then, will you know if your home-based opportunity in the network marketing industry will meet their needs.

Also be sure to check out our free article on 100+ ways to promote your mlm business here.

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