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CHANNEL: If you've been to youtube.com you've
seen tons of videos which incorporate a website
address that is advertised in the video. This
is another great way to advertise to tons of
people for free. Also there are a ton of copycat
youtube websites. I provide a whole list of
them at the bottom of this page. You can find
and post your video ads to all of them. Be sure
to read the sites rules before uploading your
video. You can include a your website address
in both your video, as an annotation, and in
your video description. This way people will
see the web address and likely visit it.
Facebook.com has a marketplace which is
a classified ad section that can be advertised
in. They also have whats called Facebook
Fliers and Fliers Pro which is a form
of pay per click advertising they offer for
very low prices compared to other PPC advertising
channels. I've used Fliers Pro with great success,
extremely affordable PPC and highly targeted.
Create a Twitter account. Start to follow
more people each day. See who follows you back.
And send regular tweets out to them. You can
automate your tweet software and services as
well to keep it appearing as your constantly
Myspace has a marketplace which is a classified
ad section that can be advertised in for free.
NETWORKS: Social network sites such as:
myspace, facebook, friendster, Xanga, MSN groups,
Blogger, TypePad are just a few of the hundreds
of social networks that are out there. Many
of them offer free classified ad sections that
you can advertise in as well as other forms
of advertising. I mention a whole list of these
sites at the bottom of the page.
http://www.kijiji.com is another free popular
classified ad site that targets major cities
across north america. They get tons of traffic
and are a great place to post ads about your
Instagram is a FREE fast, beautiful and fun
way to share your life with friends and family.
Take a picture or video, choose a filter to
transform its look and feel, then post to Instagram
it's that easy. You can even share to Facebook,
Twitter, Tumblr and more. It's a new way to
see the world, a great platform to share info
on your business by pictures and video.
ONLINE CLASSIFIEDS: This site is worth mentioning
simply because of the advertising value it represents.
It was ranked 66th most popular site in the
world according to Alexa.com (2008). It allows
anyone to post free classified ads to it. So
it's a great source of additional free traffic.
And with that many visitors going there, it's
bound to generate some free traffic.
SHARING SITES: There are a ton of Youtube
copycats out there. Many of which have visitorships
in the millions per month. You can use the same
advertising strategy as mentioned in idea #1
above on these and other popular video sharing
sites. There is a whole list of them at the
bottom of this page.
These work better for specific events that you
might have coming up, such as online pay per
views, interviews, or events. Again putting
up posters in high traffic locations where your
target audience frequents will get people noticing
your poster. The only disadvantage to posters
is that they get taken down often from street
locations by the municipalities. However, Ive
heard of companies launching their business
on a massive scale simply by doing a poster
drive and putting up one page posters all around
the city. If youre selling any kind of
membership or products that will generate repeat
visitors this could be an excellent way to generate
that initial customer base. Again offer something
free or exciting to give them a reason to visit
You can have fliers delivered to businesses
and homes at a relatively affordable cost. You
can target specific neighborhoods or business
districts that are likely to be populated by
the audience you wish to attract. Also, a great
way to launch your site. Again give them a reason
to want to visit your site on the flier and
they most likely will.
A brochure is an informative paper document
(often also used for advertising), that can
be folded into a template, pamphlet or leaflet.
Brochures are promotional documents, primarily
used to introduce a company, organization, products
or services and inform prospective customers
or members of the public of the benefits. Brochures
are distributed inside newspapers, handed out
personally or placed in brochure racks in high
traffic locations. They may be considered as
grey literature. They are usually present near
AS AN EXPERT: If you are an expert in a
specific field, which is why youre doing
a website on your expertise, then heres
how to get established online. Find other websites
in the industry that accept articles from experts
or would allow you to set up an expert
advice column. Each week or month
youd provide a new piece of advice or
insight based on your expertise in the industry.
In the signature file for the article youd
simply mention your website. There are also
entire websites in which you can join as an
expert to give advice to people. (i.e.: Google
search word: ask an expert) People with questions
can begin asking you for your expert opinions.
You can either suggest they visit your website
for more details or you can simply add your
website to the signature file each time you
give a piece of advice to someone. Overtime
as your reputation as an authority figure grows,
you might find all sorts of opportunities beginning
to present themselves. Just be sure that you
do infact know what youre talking about
in your industry. Theres nothing worse
that someone who claims to be an expert but
actually has nothing to substantiate that with.
So you dont want this strategy end up
backfiring on you by giving weak or wrong advice.
YOUR EMAILS: What happens so often on the
internet is that people will visit a website,
often after business hours. Theyll be
interested in ordering but they have just one
or two questions that they want answered before
they make their purchase. Basically all you
have to do is answer the email and theyll
buy. Or if they sound like theyre on the
fence about ordering this is your golden opportunity
to give them that last bit of motivation to
make the purchase. So not only answer all your
emails, but the speed at which you reply to
customers is of equal importance. You should
get back to people at very least within 24 hours
of receiving the emails. However, many of the
cutting edge companies out there answer ever
12 hours. Also be sure to personalize your emails.
And give direct links to areas of your site
that you want the customer to visit. If you
get too overwhelmed by emails there are ways
to speed up and automate the process. Such as
using a canned response tool which allows you
to assign preformatted responses to Control
keys on your keyboard; or outsourcing the email
service to a customer service company which
will handle it all for you. See the chapter
on Developing a Customer Service Strategy for
Free giveaways are a great way to gain customer
leads. You choose an item that your customer
demographic might be interested in winner. For
example if you really want to get some leads
offer a draw to win a Dell Computer. There are
some entry level desktops that come complete
that they make at ultra low prices. So it might
only end up costing you around $300 to have
Dell drop ship the prize to the winner. Something
like a complete computer system would represent
some real value to people who see the draw.
People would simply add their name and email
address to a form on your website to enter the
free draw. You would store their information
for the prize giveaway but youd also add
it to a personalize autoresponder newsletter
in which youd follow up on them in regard
to your site, product, service and or industry.
Then you could giveaway the computer for example
just before Christmas time so that the winner
would get an extra nice Christmas gift. And
theres even another way to compound the
effectiveness of your next draw. The problem
is there are so many draws online its
hard to know which are legitimate. So once youve
chosen a winner for your draw you contact them
reminding them that they entered their name
x months ago for a free draw and
they won. Tell them that all you ask as part
of the contest rules is that they be willing
to allow you to use their name and photo as
a testimonial on your site. Now for your next
draw it will bring in even more leads because
visitors will see the testimonials saying Congratulations
Betty Smith for winning our last free draw.
Hope your enjoying your new Dell computer!
There are tons of ways to offer these kinds
of draws. See what other sites are offering
for free draws. Other giveaways that work great
at: free trips, samples of your product, PDAs,
Visa Gift Certificates, and more. Just dont
go too cheap or people wont sign up, and
dont go too expensive either, because
you dont have to, and also you want your
giveaway to look believable.
FORUMS: Not sure why this is tucked away on
page 2 but I'm glad you found this one. Using
the list of forums here go place ads that relate
to what you're doing, to your comp plan your
products your industry and anything you can
possibly thing of that prospective customers
and opportunity seekers would be searching up.
Target specific keywords and keyword phrases.
So for example if you want your post to show
up at the top of the search results using a
phrase like: "how does a binary plan work".
Have that phrase in both the title of your forum
post and in the post itself. When you post that
a lot of search engines will index that forum
post. When people go doing google searches and
searches in other engines your post will come
up at the top because it was posted in a popular
forum. So the point is if the popularity and
reputation of the forum is really high then
you stand a better chance of having your post
show up at the top of Google and many other
search engines within a few hours after you
do that post. You should also ping that post
by copying the URL and looking up an popular
pinging program such as pingmyurl.com or some
other. That way your forum post will show up
faster in google and or other search engines.
People will read your post and possibly click
over to your site via your signature file or
info you share in the post that gives them some
incentive to visit your website.
This is one of the most important parts of your
marketing strategy. Your newsletter will be
used to capture visitors contact information
and follow up on them with them. Your newsletter
can be used in a variety of ways to provide
information regarding your website, product,
service or industry. More than half the people
who visit your site wont buy right away.
They dont know you, they dont understand
your product service or offer, they are not
comfortable with you yet and naturally skeptical.
However, as a minimum commitment, you might
be able to get them to at least join your free
newsletter. Once they start receiving it, they
will start to get more familiar with you. The
more people are exposed to you, your website,
and your products, the more comfortable they
will get, and the more likely they are to buy.
The problem these days though is that there
simply is too many newsletters and junk mail
floating around. So what you want to do is whatever
type of information you wish to provide in your
newsletter, you must do it to make it look completely
personalized which can be done by simply using
most autoresponder programs and services. You
want your readers to feel as though youve
actually taken the time to write an email direct
to them only. You want to use the subscribers
name in the newsletter more than once, and make
them feel almost as though you know them personally,
almost like as though youre their new
friend online. The unfortunate reality is that
people will sign up for a newsletter, but usually
not bother to read them and dismiss them as
just more junk mail, or a newsletter they joined
that they have no time to read. Thats
why you must make it a point to make your newsletters,
not a newsletters in the traditional sense of
the word, but rather much more like a series
of personal letters that youve wrote direct
to the reader. That way the emails will stand
over a 50% higher chance of getting read. Have
a way to opt-out of your newsletter at the bottom.
See the chapter which talks about how to set
up your newsletter in this course. As I said
before, newsletters are very persuasive and
very powerful tool. Create one and use it to
follow up on prospects. You'll be glad you did.
A WAY TO SAY YES: I find it unbelievable
how many businesses these days will tell there
customers a flat out NO before saying
yes. Its crazy. If you think theres
a remote possibility try to say yes. Even if
its just a maybe instead change it to
a yes anyway by saying Yes, I believe
we can do that, let me just check on that and
get back to you in 1 hour. Or something
like that. Just by saying yes more often than
you say no, youll immediately put yourself
above 95% of the businesses online that generally
just say NO to anyone who contacts
them. Try to always solve the problem, find
the solution, help the customer reach their
objective, be willing to go the extra mile,
that means saying yes to your customers and
anyone who you come into contact with in your
business. That means youll make more contacts,
get more referrals, make more sales, grow your
positive reputation and the list goes on and
on to the benefits of just saying yes to people
when youre doing business.
KIT: If you are looking at using press releases
as one of your main strategies to try and gain
media attention then you should also consider
developing a press kit. Press kits contains
brochures, newsletters and other information
used in public relations efforts, as well as
contact information, press releases, and biographical
sketches of key personnel. Helps an organization
to remain prepared and present a consistent
image when conducting multiple media events.
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BOOKMARKING: Popular new trend online is known
as social bookmarketing. Say you like to surf
a little at work, but you're scared to bookmark
your favorite sites? Well you can do it on your
account at a site like: http://del.icio.us Also
you can see what other people are bookmarking.
So the idea is you bookmark sites that you want
others to visit. Other people using the site
can see the bookmarks you make available to
the general public and if it's something of
interest they're bound to visit your site. http://del.icio.us
is one of the more popular social bookmarking
SlideShare features a vibrant professional and
educational community that regularly comments,
favorites and downloads content. SlideShare
content spreads virally through blogs and social
networks such as LinkedIn, Facebook and Twitter.
Individuals & organizations upload documents
to SlideShare to share ideas, conduct research,
connect with others, and generate leads for
their businesses. Anyone can view presentations
& documents on topics that interest them,
download them and reuse or remix for their own
APP: Create a smartphone app for iphone, android,
and blackberry. Which are tiny programs that
anyone can add to their phones. You create an
app and place it in their app directory such
as itunes. You can either give it away or you
can sell it for small fee. Be sure to include
some blurb about your website or headline about
your business opportunity on your app in the
form of an ad. A simple way to get an app built
is by using freelancer.com. Just create an account,
list what you want your app to do or what app
you want it to function similiarly to and you
can hire a programmer to build it for under
If you have a company car you could turn it
into a mobile bill board by simply adding your
company name and website address to it. You
see this already all the time on taxi cabs and
buses, and it will bring in some additional
traffic by way of people seeing your vehicle
and copying down your website address.
If your company deals in person with clients
on a regular basis then why not get your company
name and website address printed on your stationary.
This works great for pens, mugs, and just about
anything. Just be sure to give these away to
any prospect or client you deal with. That way
every client will have your company mugs, and
other stationary getting noticed by their friends,
family, clients, and colleges. These work great
as additional free bonuses to give to customers.
That way each customer is advertising your product
or service to others, and if anyone asks them
about you, theyll have a story to tell
them as well about your amazing website, products
This could be used by you, or if you have employees,
you could make company jackets for the whole
team. Its another way of getting one or
more walking billboards.
PINS: Some of the big mlm companies tell rep's
to wear pins on their jackets. These company
pins tend to stimulate conversation with strangers
as people have a natural curiosity to find out
what the pin is about. So when they ask you
can talk about it and your company.
PROMOTIONAL CAR: Mary Kay rep's tend to drive
pink Cadillacs. Again another way to get people
talking and asking you about your company. Other
companies sometimes have similar company cars
that stand out.
SUCCESSFUL: Another method that some people
use is to look successful. The more successful
you dress or appear the more attention you'll
gain and ultimately you'll get people asking
how you made it. So one example of this is to
drive a very expensive car. Something that might
get people talking. Especially if you have your
company logo and info on it, so the car becomes
a full time billboard as you drive around. So
even if you can't afford it, maybe go on ebay
or to a car auction and try and get an inexpensive
Lambo, or Ferrari, or Porsche. They have come
down significantly in price for older models.
Another method is wearing expensive jewelry,
rings, or watches. Anything that you can think
of that might get people asking you about the
item. These items basically are used as marketing
materials, or prop's, in helping to promote
your mlm brand.
STICKERS: Cute, short and to-the-point. What
exactly do they say? If I had a bumper sticker
made it would say simply: www.comportone.com
For Internet users it would be easily
understood, yet for non-Internet users it would
make no impact. But if you are trying to reach
Internet users - it works. There isn't any room
to put an explanation so if the name of your
business doesn't convey the intended message,
bumper stickers won't work for you.
Strategically placed stickers around your city
or town can also drive traffic to your site.
Youd want to be able to stick them in
places that are both ethical and legal. You
also want to stick them in any type of place
where youre target market gathers, for
example: perhaps certain areas around campus,
or other targeted areas where you know youre
target market is gathering. The most effective
stickers are ones that could either be disguised
as ones that are meant to be there.
Or, that offer some kind of value. For example
a sticker offering instructions, notices, or
other information as though it was meant to
be there might not be taken down as fast as
something thats blatant advertising. Or
you could have a sticker that is designed to
ad value to a situation such as a home or car
security sticker. Each of which would also display
your website address and even a message as to
why your site is worth visiting.
The circulation can be huge or considerably
small depending on which magazine you choose.
But circulation is not as important as hitting
your target audience. Don't advertise in a computer
magazine if what you are trying to do is sell
cosmetics. The prices for advertising in a magazine
are as varied as the number of kinds of magazines
there are. If you are trying to promote your
local business (and it is not a mail order business,
but a service-type business) you do not want
to advertise nationally. There may be a magazine
printed that just covers your local area. Or
try an area trade magazine or newsletter. For
instance: Rockford Apartment Association newsletter
is an ideal place for service-type businesses
trying to secure contracts with local landlords.
Again, a feature article (as in a newspaper)
would bring added attention to your business.
Another offline strategy for getting your name
and website address out there. These work great
as additional free bonuses to give to customers.
That way each customer is advertising your product
or service to others, and if anyone asks them
about you, theyll have a story to tell
them about your website, products and services.
Depending on how well made the T-shirts are
and how good they look and how well theyre
kept they could have a shelf life of up to a
MATERIALS: Any fliers, brochures, reports, samples,
manuals, books, articles or any other promotional
materials should have your new company website
address on them. This will allow anyone viewing
these items to log onto your website to learn
even more or even immediately place an order.
ITEMS: Any kind of trinkets that you give away
to people such as: ball caps, t-shirts, staplers,
keychains, fridge magnets, calculators, pens,
coffee mugs, and that list goes on and on. You
can get these items with your logo on them done
up for cheap. Especially pens and pencels. Then
you give those out to people. They're better
than a business card as the person might actually
use a pen you give them. It's one way to begin
to build mind-share. There's tons of companies
that will sell you a package of these items
with your logo's printed on them for cheap.
/ FLEA MARKETS / SPECIAL EVENTS: Fairs and flea
markets can get tons of foot traffic. You could
create your own booth if you want, however,
you main objective is simply to get people to
visit your website. So what you could do is
simply find someone who has an existing booth
and work a strategic partnership with them.
Try to get a mini stand on their booth to display
your fliers. Or even burn a CD offering tons
of free software, or information on a specific
topic to give away which will include information
on your website both on the CD cover and in
its data. You could charge a small fee
just enough to cover the cost of the CD or even
give them away if you think that theyll
attract the right prospects.
CARDS: These are important tools. If you deal
with prospects and clients face to face then
this is a great way to advertise your website.
And even if you think you dont deal with
any customers offline you should still have
business cards readily available. As often the
topic of conversation ends up being: so
what line of work are you in? Giving you
another opportunity to give someone a mini brochure
and access to your website address. These cards
you can make on your personal PC just by purchasing
card paper, or for higher quality you might
want to spend a few bucks.
PHONE / IPAD: We completely take these items
for granted now a days. But the reality is you
literally can have your complete business and
home office in your pocket. At anytime during
the day that you have some free time you can
simply whip out your smart phone and be doing:
Tweets, Facebook posts, other Social media posts,
Youtube Videos, and just a huge gambit of advertising
methods. So try and get into the habit of using
your smart phone and tablet to do more advertising
while you're on the road, or not at your main
computer or home office. Remember time is money
so don't waste a second. When you're stuck in
traffic, well get on your phone and start working
by tweeting, doing youtube videos etc etc.
A well crafted sales script can work when used
to cold call prospects using a list of leads
that you know are home based business opportunity
seekers and or MLMer's who have a history doing
these types of businesses. Also you can hire
people and or agencies to do this activity for
COMMENTS : Youtube allows you to place comments
on many of the videos playing. You can post
a comment but then include or direct the user
to do something that will have them find your
opportunity. Like if you're website name is:
Amwaybymark.com and it comes up at the top of
a google search when you do a search for: Amwaybymark
- Then you could say in the youtube comment
something like "also google: Amwaybymark.
Again it tells people of a way to find your
website. Direct websites can often get deleted,
so you have to sort of experiement with it but
people are doing it.
EXCHANGE: Or reciprocal links as
some call it, is when you agree to post an ad
on your site, such as a text link, banner or
button, and in exchange the site whose link
youre adding will do the same for you.
Just be sure that the sites you exchange links
with have the same type of targeted traffic,
have a high Alexa ranking, and have a strong
Google Page Rank. Also be sure that if theyre
putting you on their Links Page,
which is common, that they have a link to that
links page showing on their main page, or index
page. Because if no one visiting there main
page can find there links page then you wont
get any traffic. And better yet if you can convince
them to put you on their index page you might
get as much as 10 times the visitors from a
single link. Please start by exchanging links
with our website now by clicking here.
This site has grown to have a giant following.
This is a user-generated news links site. Votes
promote stories to the front page. There's a
variety of ways that you can start promoting
your website on here. Start by creating a profile
and seeing what others are doing on the site.
Build Karma and check out youtube and google
for the latest ways to build traffic using reddit.
This is a European social network that's been
gaining a huge following. Start building a following
on there if you're able to sell to a european
GROUP: Look up on youtube how to create a "facebook
group" it's a option that you have on your
facebook account. It allows you to create a
group that's focused on a specific subject.
So in your case you'd use it as a way to advertise
your mlm opp.
NETWORKS: Literally join all the top social
networks you can find. Use each one as a plateform
to advertise you mlm opportunity and build a
following around it.
PLATFORMS: Same as above only that you're joining
as many blogging plateformas as you can. ie:
blogger, tumblr, etc etc. Create a blog on each
one. Each one becomes a channel that will lead
visitors to you and to your mlm opp.
SHARING SITES: SImage sharing is huge. ie: instagram,
flickr, etc etc. Join as many as you can and
use them as a way to advertise you mlm opp.
Create links and or watermarks on your images
leading to your blog or your website.
BOARDS: Same as above only using Pin Boards,
ie: Pinterest.com and many others. Do the same
as above. Linking your pins to your blog or
BOOKMARKING: Another similar thing to social
networks only that they simply focus on creating
bookmarks to your site that others can go check
Page: A squeeze page is a pre-sales letter page
where you capture a persons email address
before they move on to view your sales letter.
This is reportedly very effective and you can
also personalise the sales letter with their
name or other details from the squeeze page.
perks: This is where you
offer some incentive to have the user join your
downline that likely your competitors might
not offer. So maybe you offer to give them 25
fresh new leads of prospects they can call up.
Maybe you offer them some marketing software.
You offer them a video squeeze page they can
use to promote there business online. You offer
them some additional perk that others simply
are not offering to their prospective downline.
This way someone who's planning to join your
MLM company might be more likely to join your
downline compared to someone else's.
This is the old MSN.com search engine. It's
in the top 10 search engines online. Possibly
top 5 still. Certainly something to look into
in terms of free inclusions, pay per click ads,
and other ways to get your site indexed in their
Yes it's still in business ha ha. It's still
a big search engine. Try see what ways you an
use it and or submit your site into it. They
have a PPC service as well. But I don't know
how good it works.
A MASSIVE KEYWORD LIST: As I outlined in the
pervious chapter on Pay Per Click Search Engines,
having a massive list of keywords that focus
on your direct industry, plus all the industries
that are either related or considered sub-industries,
is a vital part of your PPC strategy. This list
will also come in very handy when building additional
content pages for your website, as you know
what keyword each page needs to be focused around.
The larger your keyword list, the more content
pages and traffic youll be able to develop
from it. So try to come up with a list of at
least 5,000 keywords. That might sound like
a lot but there are programs that can help you
to generate those keywords in just minutes.
A WEBSITE: Although your mlm company may have
given you a free web page. You should also take
it upon yourself to build yourself an actual
website. You can do this for free these days
on various website buildign plateforms such
as wordpress or 000webhost.com and some others.
Add lots of useful content to it. Then link
that to your mlm sign up web address.
A BLOG: Same as above only that instead of a
website you'd use one of the many blogging plateforms.
This will become just one of many pathways that
will lead people to you and to your mlm opportunity.
For example there's a blog that you can start
using that built right into your gmail account.
Select the google apps icon, scroll down and
click on Blogger.
YOUR WEBSITES: This idea allows you to get higher
search engine placement though the use of improving
your Links Popularity and your Google Page Rank.
Each of your sites will simple exchange links
with every other site you own. Have your main
sites link displayed on all your other websites
index pages. And then have your other pages
listed on your main site links page. Any new
site or domain name you register relating to
your industry would also simply join this network.
JOURNAL: As you begin to use more and more ads
you need to find a journal that you can record
all your ads in. Youll want something
that will record things like:
ad campaigns you currently have running ?
What results your currently getting with each
campaign (i.e.: PPC, banner, email)?
What ads youve ran, such as: banners buttons,
classifieds, PPC listings, links exchange ads
What results youve achieved in the past?
How much youve spent for advertising in
How much your spending now?
What split tests youve done and what were
How long you had campaigns running for?
What changes youve made to your ads and
What changes youve made to the advertising
mediums your using and why?
Another way of generating leads is to offer
free samples of your product or service. If
you sell a product, you could send them a small
sample along with a brochure or catalog for
them to experience first hand. If your product
is a download then you could offer it as shareware,
where they get to use it for a limited time
before they have to make the purchase. If its
a members area, give them access for a limited
time, or limited access to your members area.
That way they can get the feel of whats
in your members area and how it works before
RELEASE: Write a press release with news worthy
information relating to your site, product,
service, or industry. Submit the press release
to a newswire where it will have a chance of
being picked up by various news agencies around
the world. Possibly turning your website into
an overnight success which has happened in the
past to numerous other sites. See the prior
chapter on getting the word out to the press.
Create a podcast that you can begin to do regular
podcasts. This is important because there are
so many apps now a days that carry these podcasts.
If you're podcast begins to grow you can quickly
begin to reach a large audiance. Alternatively
seek out existing network marketing podcasts
to begin advertising on.
/ HIRING: If you need to hire anyone, whether
in-house or sub-contractual, be sure that youre
hiring experienced people that will become great
assets to your company. Hiring the
wrong people is the cause of so many business
failures. The wrong people will drain all your
resources, as youll be paying youre
hard earned money to actually employ a real
life problem rather than hiring someone
who can be a great contributor. Often training
is involved in most positions, however, if the
person youre hiring cant honestly
show you how to perform a job even better than
you know how to do it, then chances are youre
hiring the wrong person. Real experts should
know how to accomplish their specialization
- faster, cheaper, or better than you. They
also should have a significant history in doing
the type of work you want. They should also
be educated in doing that work. If they arent,
never ever settle to train someone. Ask to see
their portfolio of work, and ask them what books
theyve read on the subject recently. If
they cant provide either then keep looking.
Find someone who already has experience, and
who can actually train you in that specialization.
And as a rule of thumb never ever under any
circumstances hire a friend or family member
to do the work. Because if things go really
bad, you could lose a best friend. Hiring the
right people can significantly contribute to
the growth of your company so be sure to hire
the best you can afford to maximize your productivity.
Go to meetup.com and create a meetup in your
town or city. Then have it focusing on your
mlm opportunity. Offer some perks that people
can get when they come such as: free coffee,
dounuts, samples, and some free give aways.
That way it entices people to come out. You
have no idea how many people will come to a
location simply for the free coffee and dounuts.
Continue to grow your group. Overtime as people
start to join your mlm they too will invite
others to the weekly group meeting. Many networkers
have used this method to recruit hundreds even
thousands of new members into their network.
STUNTS: The one person who's very famous for
this and who might attribute his billions to
this tactic is Richard Branson of the brand
Virgin. (ie: virgin records). These days you
do have to be careful with this as you don't
want to get yourself into trouble. However,
what you can do is basically do the stunt and
video tape it so you can post it to your Youtube
channel in an attempt to get the video to go
viral. If it does and it's heavily promoting
your website or brand then you'll gain a lot
of interest this way. Again Sir Richard Brandson
did well using this.
DATES: Place ads in various places, and or respond
to ads from people seeking opportunities. Example
seek out: people who've posted ads on craigslist,
kijiji, or local classified ads sites who are
seeking work. Get people seeking opportunities
to agree to meet you for coffee. Buy them a
coffee. The coffee is basically a hook. It basically
forces the person to sit down and talk with
you as they'll have to drink their coffee right.
Plus then they feel obligated to hear you out.
So if your pitch is good you can maybe get them
to come to a meeting and or sign up. If they
don't join that's okay too. Just get their business
card or email and add their name and email to
some kind of a email list you regularly contact.
This could be using something like Mailchimp
or Aweber, or it could be as simple as just
plopping their email into the BCC section of
a Gmail email. And sending that off to a mass
list. (see using BCC on gmail, if you're not
familiar with it. very low tech and works fine
on small lists of prospects)
MARKET: Could be a place to start. It's challenging
though as you don't want to alienate your friends
and family. So you have to weigh the pro's and
con's of it. And if they say no, just leave
TO PEOPLE: You should get into the habit of
talking to people, and or strangers. The more
you talk the more opportunities you might get
to invite someone out to your mlm meeting and
give them a free sample or a business card with
your website address on it. So talk to people
anywhere you happen to be.
BUDGET: This will allow you to grow at a much
more rapid pace. Paid visitors are often a high
quality form of traffic. For example, they are
received from targeted keywords with the major
PPC search engines. Before you can begin experimenting
with paid advertising, you need to know how
much you can afford to spend on each new visitor
to your site. And that means you need to understand
the value of your visitor. This is easily done
by learning how to calculate the value of a
visitor to your site. Once you know how to do
that, you'll be able to figure out how much
you can afford to spend on advertising without
draining your wallet. For example: if your net
profit per sale is $40.80 and your conversion
rate is 1 sale out of every 125 visitors, then
your equation will look like this: $40.80 net
profit per sale divided by a 125 conversion
rate, which equals $0.32 visitor value. Now
that you have an average per click value you
can use that amount to determine what the ROI
is with various forms of advertising. So if
youre spending $0.10 per click, on average
you should realize a net profit of $0.22 cents
after advertising (.32-.10=.22). There are endless
resources on the net that will show you how
to create your advertising budget.
BLOGGING: Could be a good way if you can find
a blogger that has a big following that has
people seeking or interested in home based business
or entrepreneurship. Ask them if you can be
a guest blogger. It's a win win way to advertise
your mlm opp using someone else's network of
Once you get your site established and making
money you might want to test newspaper classifieds
or display ads. Do a pilot project for this
where youll take out a tiny classified
ad under the category that best targets the
visitors you want. Include your website address
as well as a phone number linking to a voice
mail recording. The voice mail will give a 2
minute recorded message about what you have
to offer. Create some urgency in the message
for the listener to visit your website by offering
some free prize, free giveaway, or limited time
offer. To track your visitors you should register
a different website address which youll
use as a doorway page leading to your main site.
Youll attach a traffic tracker to that
doorway page so that you can determine how many
visitors are coming in as a result of running
your classified ad. By this time youll
know already how much each visitor is worth
to your site, so youll be able to determine
if the ad generated enough traffic to justify
continuing with it or not. In other words if
the ad doesnt generate enough traffic
to make back a net profit of at least double
what you paid for the ad, then you either need
to change the ad or discontinue that ad. There
are tons of books written on how to create and
place effective classified ads. Read them to
get familiar with how to write an effective
classified ad. This strategy can be highly effective
because if it works in a few newspapers, you
can then start to roll out your classified ad
campaign into hundreds even thousands, of newspapers
across the country.
COMMERCIALS: This is another way to advertise
offline. By now youve seen many other
sites advertising on television and so can you.
Once youre site is established and you
want to start to expand on a larger scale you
can create a commercial for your site and begin
to broadcast it. The air time is actually not
even as expensive as most people think. You
can even test the TV commercial by first running
it on your website. Have visitors vote on it
or provide feedback on it. That way you can
make a more informed decision of whether you
have the right commercial ready to go live,
or if you need to go back to the story boards.
Again link this to a doorway page or mock site
that will lead the visitor to your main site
so that you can track the amount of traffic
it generates and determine what return on investment
the commercials produce.
VIDEOS: Viral videos have made hundreds upon
hundreds of millionaires around the world. It's
true. For example the most watched youtube video
of all time has now almost 3 BILLION views.
(PSY - Gangnam Style) This is just one of hundreds
and hundreds of examples. So if you can create
some kind of viral video and get people viewing
it it's possible it really could spread. Here's
Avon's attempt at a network marketing
viral video that's growing pretty fast this
in the mlm industry.
In traditional ways of recruiting you have to
do all the leg work. But these days you can
automate most anything including your mlm
downline building. (Click the link to see
more). But there's a lot of things you can put
on autopilot which include things like: Twitter
Tweets, Facebook Posts, Newsletter (autoresponders)
and much more. So try and automate all you can
in your marketing efforts. That way even while
you're sleeping you'll be advertising and growing
your downline using all the various automated
systems you set up.
Traditionally billboards you see on the side
of highways are used to direct traffic. Such
as McDonalds 2 Miles Ahead. But
it is possible to use these as another way of
advertising your site. What you do is find a
billboard for rent on a busy street or highway.
Sometimes you can get these billboards for quite
reasonable prices. On the largest highway in
my province the cost was only $1000 per month.
This is particularly effective if your product
or service is geared toward the masses, and
not on a niche market. In a single day on a
busy stretch of highway you could get tens of
thousands of cars driving by. An example of
what might work well would be in big letters
Download Free Ring Tones, Music, and More
- www.freeringtones.com You have to give
them a reason to want to visit your site for
this strategy to be effective enough for someone
to take the time to write down your site and
TRAILERS: Traditionally you would purchase bill
board advertising on regular large boards you
see on the road sides. However, Ive seen
this form of advertising done in a very creative
and most likely far less expensive fashion.
For example what you can do is rent or buy an
old tractor trailer. You just need the trailer,
not the semi truck. You go to local farms that
are strategically located beside major highways.
You ask the farmer to allow you to park your
tractor trailer in the corner of their field
and positioned where anyone driving down either
direction of the highway can see it. You paint
each side of the trailer with your companies
advertising on it. You could probably pay the
farmer a lot less than having to rent an actual
bill board. And because your billboard is painted
on trailer with is mobile, it can usually bypass
most advertising legalities. Youd have
tens of thousands of motorists seeing your mobile
bill board every day.
VANS: You buy or rent an old cube van. You dont
even have to have one that has an engine for
that matter. All you want is a good box on the
back. Again paint it all up with your company
advertising either by doing it yourself or hiring
a sign company to help you. Then you find a
major intersection in your city
that has a business, residence, or some space
that you might be able to rent or possible even
legally park the vehicle. You find the owner
of that property and tell them exactly what
you want to do. Some property owners who dont
live on the premises would be happy to make
a few hundred extra dollars per month to allow
you to park your cube van on their property.
And because there are tons of intersections
to choose from, you can even target specific
areas of your city based on the typical demographics
that live or frequent that area. For example,
if you only want a younger more sophisticated
adult audience, perhaps parking it near a college
or university is the best place for it. Again
for an extremely affordable price youd
have a mobile bill board parked on a major intersection
of your city. And if you run into any legalities
you can always move it to a new location. Again,
youd have tens of thousands of motorists
seeing your mobile bill board every day.
This website has tons and tons of advertising
offers all for just 5 bucks each. So for example
you can find peope to post videos to Youtube.
You can find people to create backlinks, submit
your site to directories, improve your SEO,
and a million other ultra cheap advertising
offers. So for example maybe you find 5 of the
best advertising offer and you invest 25 dollars
to buy those. Well that's a steal of a deal
advertising buy. For just 100 you'd get 20 advertising
offers that will generate some more traffic
to your site. It's money well spent.
EBOOKS: Create an ebook that you can sell as
Private label rights, or as a free rebrandable
ebook on the subject of mlm or working from
home or some subject relavent to what you're
doing. Then start to spread it amoungst people
and sites. Overtime as people begin using your
content you could still get a lot of people
contacting you as long as you make reference
to your website or contact information multiple
times within the ebooks. Most people won't go
through it with a fine tooth comb to remove
all your links. So that way you'll still get
traffic from it to your mlm business opportunity.
MARKET LIST: Create a list of 100 people you
know who you could approach with the business.
If 3 of them join your business you'll be on
your way. Then just rinse and repeat.
SITES: This is one of my favorite. I seen this
while visiting Hong Kong, but I think it could
work just about anywhere. What you do is you
simply find out what major construction projects,
especially high rise buildings are under development.
You find out which ones are already under construction,
or you find out which are about to be developed.
Then what you do is you contact the developer
to find out if they would be willing to sell
you ad space on their building, or construction
crane. You want something thats high up
off street level where lots of people will see
it each day. So what I saw in Hong Kong was
a high rise that was under construction. In
enormous letters on a banner at the top of the
half completed building, that could be seen
form miles and miles from down town Hong Kong,
were the words: www.hkjobs.com . Its just
extra revenue for the developer. Often these
are revenue that they dont even consider,
which could be negotiated to a minimum amount.
This type of strategy works great if you can
secure space in a down town location of a major
city. Usually these mammoth projects can take
over a year to complete which gives you advertising
for quite a lengthy time period. Youd
have hundreds of thousands of people seeing
your banner every day if you can get it high
enough off the ground.
RISES: If your company either grows extra large
or can afford to do so, why not consider securing
signage on the side of major high rise in the
down town core of a major city. This is something
you would have to negotiate with the building
owners. Often these more permanent signs are
reserved for major stakeholders who operate
out of the high rise. However, there are opportunities
to still rent office space in smaller high rises,
in which case you could secure signage on the
side of the high rise for many people who live
and work in the down town core to see. Of course
the sign itself would simply be your website
address. And you could also consider operating
your business out of the office itself.
SPOTS: This is another effective strategy that
can be used to leverage your site. Once youre
established you can approach a radio station
to help you test a radio ad campaign. Again
give the listeners a reason to write down your
website address and visit your website, such
as in the case of the free giveaway, sample,
draw, information or whatever you can think
of that will draw people in.
100 CLASSIFIED AD SITES: This is a list of the
top 100 classified ad sites online that you
can post your ads to. Some of them include sites
like: Craigslist.com, Kijiji.com, classifiedads.com.
Google top 100 classified ad sites... to find
an upto date list of them to begin posting your
If you carefully think up a strategy for signs
they can be a highly effective way to draw in
tons of visitors at a very low cost. For example
find the bus stations that are used everyday
around the major universities, Ill use
the ring tone give away as an example. You advertise
that on signs you can rent at the bus stops.
Mention that they can even log in with their
cell phones or PDAs to download ring tones
direct to their cell phones. Have them enter
their name and email address to capture their
information which ads them to an autoresponder
which will remind them to visit you again. Then
at your website youd have some kind of
offer or affiliate program that youd promote
as the revenue generator on your site. Youd
get lots of traffic this way and tons of word
of mouth advertising. As you can see by this
example signage works if you target the right
audience with the right offer.
SIGNS: For those more brave, place signs where
ever you can find a unique spot. Just be careful
as bi-laws often prohibit this in some areas.
But if you're creative it can work. There's
tons and tons of information online on creating
and implimenting a bandit sign campaign effectively.
For you to begin to attract winners you need
to look and act like a winner. The way you dress
says a lot about a person. That means looking
your best when you do meetings or anything face
to face. Which includes smiling lots, a pleasent
and pleasing demeanor, and speaking in an upbeat
mannor. Learning how to "work a room"
so you make people feel like you'd be a good
upline; as you fit the role of a professional
ADVERTISING: Per Click (PPC) Advertising is
a type of online advertising in which advertisers
(i.e. you) pay for visitors on a Cost Per Click
(CPC) basis. That is, advertisers only pay when
a Web searcher actually clicks on a link and
visits their Web site. PPC advertising is different
than "traditional" online advertising,
where advertisers pay according to how many
times their ad is displayed. With Pay Per Click
Adverting, an ad can be displayed many times,
but the advertiser pays nothing unless a Web
searcher actually clicks on the ad. When done
correctly, PPC Advertising can produce highly
targeted traffic -- the most sought-after and
valuable entity on the Web. The biggest are:
Google ad words, and also Bing/Yahoo has a combine
one. Both are very expensive typically though.
So buyer beware.
POSTS: Many blogs allow you to post comments
at the bottom of various pages. So what you
do is look up blogs that relate to the product
or service that you're promoting. You the post
a comment on the blog, but you include your
website link as part of your comment.
EXPIRED DOMAINS: There can sometimes be
an opportunity to buy an abandoned website or
blog. For example many people who start blogs
have no idea what "affiliate marketing"
is. They built a website. Worked on it for say
a year or two. Then got busy with something
else in their life and forgot all about that
website. So the domain name has or is going
to expire. When that happens you can research
how much traffic the site has, how many links
it has, how long of a history it has and other
specific details on the domain. If it seems
like it's getting reasonable traffic it might
be worth buying. For example if the site is
getting 100 visitors per day and it only will
cost you $12 dollars to buy that domain it's
well worth it. That 100 visitors per day could
add up to 1 sale per day of some kind of an
affiliate product. The commission you earn off
the sale might be say 100 dollars. So do the
math 100 x 30 days = 3000 per month. So expired
domains is a great way to build traffic quickly.
MEETINGS IN YOUR AREA: Go to meetup.com. You'll
find tons of business meetings happening in
your town or city. Go to them and hand out your
business card and samples. It's a great way
to meet new people as well.
SITES: It's a little known strategy that
once you have your site up, whether that be
your Turnkey Website or some other you're promoting
such as a blog you built then you can ping it
by going to: http://www.pingmyurl.com/ and other
pinging sites. This will lets servers around
the planet know that you have a site online.
This helps the search engines to locate your
site faster. Plus it's free.
/ EBAY SELLER: They get huge traffic. Both allow
you to sign up for free seller accounts. Sign
up and sell some kind of an inexpensive ebook
you create on the topic of starting a home based
business. Have that ebook lead the buyer to
your website and or mlm opp. Also use Ebay for
the same activity, they get massive massive
traffic so be sure to get something for sale
on there so you can use it as a way to market
your mlm opp.
Same as above only on kindle.
If you're doing a meeting this is a great way
to get people who attend your weekly meeting
out to a longer presentation on the business
and or training session on your mlm business.
Have a weekend event out at a lake, condo, beach
property, or somewhere nice and relaxing and
fun. Brand it as a fun, relaxing weekend away
that members can attend. You can rent a nice
place for dirt cheap on places like Airbnb and
other sites. Maybe charge a small fee to attend
to help cover all the food, drinks, and cost
of renting the place. But make it ultra cheap
so that people are drawn to take advantage of
the opportunity. Now once there have morning
and evening business presentations. Have some
of your successful upline or downline do presentations.
That way you don't have to do everything. This
is a powerful way to draw in new members.
BROADCAST: There are various services online,
which for a fee will take your fax and send
it to your list of fax numbers. Generally it
will cost around $0.06 cents per page within
the US to send. This is a great way to contact
a targeted list of prospects or clients. Faxes
tend to get more time and attention than emails
these days so chances are your fax will get
read. See our tools page for details on these
OFFICES: If you're good with people go to unemployment
offices where a lot of people are showing up
seeking out employment. It's a way for you to
meet people that are actively seeking a way
to make money. Of course they're looking for
a job but just as easily you could convince
them to attend your meeting and or go check
our your website.
TRAININGS: Hold daily and or weekly training
meetings for your best downline people. That
way what you're really doing is getting them
into the habit of actually "going to work
each day". It's less about the training
than it even is just getting them into a routine
of waking up in the morning and going to work.
So in this case they'd have to wake up to attend
your online daily training session. Then when
they do that you point them toward doing some
form of advertising that day.
HANGOUTS: This is a good way to do any sort
of web meeting. Also just a good way to build
an online community centered around your mlm
MARKETING: There's tons and tons of sites in
which you can submit short essays or articles
that you write. Those will have links in them
allowing readers to click through over to your
main site or blog in which your advertising
you mlm biz. So be sure to place articles on
as many article marketing sites as you can.
ie: ezinearticles, etc etc.
THIS LIST: These are just some ways to build
interest, advertise, and attract attention to
your network marketing business. The more you
advertise your mlm business the more people
you'll recruit and the more money you'll earn.
So continue expanding this list and working
on it as much as you possibly can. Eventually
once you get enough advertising out there, all
your ads will be working for you 24/7/365, like
a tiny army working around the clock to direct
people to your mlm opportunity. Gradually your
downline will grow on it's own. So expand this
list as much as you can.
DOWNLINE BUILDING: This list is a great start.
But lets face it, it's also an awful lot of
work. That's where we at MLMRC.com
come in to help. We can help you build your
downline faster and easier than you doing all
the hard work. We can add dozens of real people
into your mlm downline almost overnight. This
is the fastest and easiest way to build your
downline quickly. For details click
These are just some of the strategies you'll learn
in our mlm "MEMBERS
ONLY AREA" which you can learn more about
by clicking the link. The more you advertise the
greater your chances of getting signup's and growing
your business. So be sure to try and do at least
a little each day.